The Beginner’s Guide to Search Engine Optimization – SEO
Search Engine Optimization (SEO) describes a series of tactics that brands can use to boost their ranking on search engine result pages (SERPs). We all know that the ideal scenario […]
Using Telemarketing When The World No Longer Answers The Phone
In a world dominated by digital communication, email, and instant messaging, telemarketing doesn’t seem to make any sense. In case you may not know, telemarketing is a process of marketing […]
What You Need To Know About Social Selling
As its name would suggest, social selling is the technique of using social media to find, connect, and nurture sales prospects. In a sense, social selling is a more modern […]
How to Set up a B2B Referral Marketing Strategy
In today’s digital world, people are being exposed to thousands of adverts daily, which, in turn, has led to a phenomenon known as ad fatigue, where people, consciously or unconsciously, are […]
What Are the Basics for a Sales Enablement Strategy?
The term sales enablement is a relatively new one. It’s also something that has been talked about as being a key component for a company’s success. However, there is still […]
Why PR Is Still Important in Establishing Credibility
In today’s business environment, it seems that almost everyone agrees on what public relations (PR) means and what it does. Yet, if we go just below the surface, we come […]
How Do You Begin Planning an Effective Lead Nurturing Strategy?
As inbound marketing has become a driving force in the industry, the importance of lead nurturing is more important than ever. In the majority of cases, only a relatively small […]
The B2B Lead Generation Strategy Checklist
A lead should never be looked at as a random potential customer. A lead is a customer who’s just one step away from making a purchase. What you need to […]
How and When to Use Direct Mail in the Lead Generation Process
Direct mail (DM) has long been at the forefront of advertising. It was only after the appearance of the internet and, in particular, the rise of social media when direct […]
How and Why You Should Implement Lead Scoring in Your Business
When it comes down to it, B2B marketing is often about generating leads for the sales department. This need for lead generation is even more prevalent in a demand-driven culture, […]