How to Use Database Marketing to Your Advantage
As its name would suggest, database marketing is a tactic by which companies use customer data as a means of delivering relevant, personalized, and effective marketing messages to both existing […]
Demand Generation versus Lead Generation – What You Need To Know
The world of today’s modern marketing language can be confusing, with many of its terms used interchangeably or lost in translation. There’s no shortage of confusing terms posing challenges to […]
Cost-Effective Strategies for B2B Online Advertising
Any company looking to build its brand, reach out to new prospective customers, and increase their sales, can’t ignore online advertising. It will also allow you to target your audiences […]
What You Need to Know About B2B Content Marketing
Content marketing is an important tool to have at one’s disposal. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, […]
The Copywriting Guide for Better Lead Generation
Copywriting is an essential tool for lead generation and digital marketing as a whole. This process revolves around the creation of content used to encourage users to react in one […]
Best Practices For Conversion Rate Optimization
Today, the majority of marketing centers around driving traffic toward websites. Once here, these visitors are turned into leads, which the sales team can approach. The moment this process gains […]
How Sales Automation Can Help Drive Channel Sales
As many of us know, channel sales are a great way of scaling revenue. Even the best salespeople are limited by the number of hours in a day, making it […]
The Importance of Chat Software in B2B Interactions
The primary purpose of any digital marketing strategy is to draw potential customers to the website. We all know that a company’s site is the central hub of any digital […]
The Roles and Responsibilities of Sales and Marketing in ABM
Sales and marketing have traditionally held somewhat parallel paths, rarely coming in contact with each other. Unfortunately, however, this has often led to mistrust between the two, as well as […]
The ABC’s of ABMs – Account Based Marketing & Activity Based Marketing
Back in the ancient digital past of the early 2000s, most marketers’ strategy was to gather as many leads as possible. It made some sense on paper as increased website […]