How to Avoid the Dangers of Data-Bias
“Figures often beguile me,” wrote Mark Twain in the early twentieth century, “particularly when I have the arranging of them myself; in which case the remark attributed to Benjamin Disraeli, prime minister […]
Be Fanatical About Service Quality (And Why It Matters)
I have been fortunate in my career to benefit from a number of remarkable mentors. My first professional job was in a financial services organization working for Dwight Prade. It […]
Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?
Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating […]