How to Use Database Marketing to Your Advantage
As its name would suggest, database marketing is a tactic by which companies use customer data as a means of delivering relevant, personalized, and effective marketing messages to both existing […]
Benchmarking: How to Determine the Value of Your Marketing Efforts
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] To survive and thrive in a competitive business environment, companies are being hammered to continuously adapt and deliver more, faster, better, and […]
Direct Mail: Is it Dead On Arrival?
Direct mail (DM) has been a highly regarded form of advertising for generations. It is inexpensive, comes in several forms, and is highly effective when deployed strategically. DM includes marketing […]