Email Marketing—The Cornerstone of Your Lead Generation Program
In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or […]
Email Marketing Trends: What to Expect in 2018
As marketing technology advances, email continues to play a significant role in a savvy marketer’s strategy. But as with everything else in this technology-driven world, email marketing trends are constantly […]
8 Ways to Increase Your Email Marketing ROI
With so many available ways to contact customers, marketers are often left wondering if email marketing is worth it anymore? The short answer: yes absolutely. Rather than struggling to keep […]
The Power of Ending Emails with ‘Thank You’
If you think the salutations of your e-mails are the least important part—think again. According to a study done by Boomerang, ending emails with Thank You and other variations actually […]