The B2B Lead Generation Strategy Checklist

A lead should never be looked at as a random potential customer. A lead is a customer who’s just one step away from making a purchase. What you need to […]
How and When to Use Direct Mail in the Lead Generation Process

Direct mail (DM) has long been at the forefront of advertising. It was only after the appearance of the internet and, in particular, the rise of social media when direct […]
Demand Generation versus Lead Generation – What You Need To Know

The world of today’s modern marketing language can be confusing, with many of its terms used interchangeably or lost in translation. There’s no shortage of confusing terms posing challenges to […]
Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating […]
Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating […]