The Key to Email Delivery: Segmentation
In terms of lead generation, emailing is an “oldie, but goodie.” Never discount the classics—they’re often the most important tools in your arsenal. I’ve talked about it before but today, […]
How Marketers Can Win in the Learning Economy
Americans may be more diverse than ever before, but there is one area a majority of the population is gravitating towards—learning. According to Pew Research Center, 74% of American adults consider themselves […]
Email Marketing—The Cornerstone of Your Lead Generation Program
In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or […]
How Understanding the Goals and Intent of Buyers Can Transform Marketing
People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows […]
Why B2B Sales Prospecting is So Damn Difficult—and How to Make It Easier
B2B Sales prospecting isn’t easy. In fact, it can be downright difficult to grab the attention of B2B buyers in a marketing paradigm that has shifted significantly in recent years, […]
How to Avoid the Dangers of Data-Bias
“Figures often beguile me,” wrote Mark Twain in the early twentieth century, “particularly when I have the arranging of them myself; in which case the remark attributed to Benjamin Disraeli, prime minister […]
Be Fanatical About Service Quality (And Why It Matters)
I have been fortunate in my career to benefit from a number of remarkable mentors. My first professional job was in a financial services organization working for Dwight Prade. It […]
Email Marketing Trends: What to Expect in 2018
As marketing technology advances, email continues to play a significant role in a savvy marketer’s strategy. But as with everything else in this technology-driven world, email marketing trends are constantly […]
8 Ways to Increase Your Email Marketing ROI
With so many available ways to contact customers, marketers are often left wondering if email marketing is worth it anymore? The short answer: yes absolutely. Rather than struggling to keep […]
19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing
Social media marketing is sometimes viewed as Facebook—and then there are the other guys. But like detectives Gamble and Hoitz, the “other guys” of social networks may be more effective even […]