How Sales Automation Can Help Drive Channel Sales
As many of us know, channel sales are a great way of scaling revenue. Even the best salespeople are limited by the number of hours in a day, making it […]
The Roles and Responsibilities of Sales and Marketing in ABM
Sales and marketing have traditionally held somewhat parallel paths, rarely coming in contact with each other. Unfortunately, however, this has often led to mistrust between the two, as well as […]
3 Things Every Business Needs to be Successful
I have worked with hundreds of companies over the course of my 28+ year career. During the first 10 years of my career, I had my own business before I […]
Thirteen Tips for Event Marketers
As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of […]
Why B2B Sales Prospecting is So Damn Difficult—and How to Make It Easier
B2B Sales prospecting isn’t easy. In fact, it can be downright difficult to grab the attention of B2B buyers in a marketing paradigm that has shifted significantly in recent years, […]
Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?
Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow. When it comes to generating […]